LESSONS MY FATHER TAUGHT ME

Friday, March 24th, 2017

by Steve K7AWB

In the late 40’s and early 50’s, my folks owned the Boat Restaurant west of Smelterville, ID on Highway 10 (previous to I-90). They had car hops bring the trays of hamburgers to your car’s window. No roller skates then (as Sonic does now) due to the graveled parking lot. For the five years there, I was in grades 1-5. I asked my Dad why he parked his car up in front of the restaurant rather then behind the facility where it might be safer. He also had the car hops park their cars in the front too. He said that people driving by on Highway 10 would see the cars and presume the restaurant is open and is a popular place to eat due to all the activity. Tourists would be more likely to drop in if they saw activity at the place. Good marketing way back then.

So why the story? I figure if more of our SDXA members sign up early for our once-every-four-years DX convention in Spokane, it may spur others to sign up too, seeing all the local interest and activity. HAVE YOU SIGNED UP YET? It is August 4-6 and there is a link to the separate website below by the trophy picture.